How to Pitch Your SaaS Company to Investors

Have you started a Software as a Service (SaaS) business and need to raise early-stage capital, but don’t know the best strategies to do so? Today’s episode features a panel discussion with SaaS influencers sharing their advice on how to pitch a SaaS company to investors.

Panelists include Jonah Midanik, founder of Limelight Platforms and managing director of the Acceleprise Accelerator Program; and Mikael Dia, founder and CEO of Funnelytuics.io. The panel discussion is hosted and moderated by Jono Landon, founder and CEO of Hubbli.

Topics Include:

Funnelytics.io: Funnel analytics company that helps marketers turn traffic into profit
Limelight Platforms: Offline marketing platform evaluates events, sponsors, and shows
Acceleprise: SaaS-only accelerator program provides capital to companies with products in market to avoid problems
How to select investors? Build momentum, gain traction, and find investors that fit
What is haute to fundraise? Venture-backed startups don’t always correlate to success
Pitch Deck vs. Narrative: Share a story that resonates with investors to get buy-in
Mistakes Made: Thrown out of investor offices and not doing stage-appropriate pitching
Pre-Seed Pitching: Is the market big? Are you good? Do you know how to get there?
United States vs. Canada: Risk tolerance is different and product of your environment
Work/Life Balance: Time, energy, attention, love, and patience is fixed resource
Pre-Revenue Advice: Talk and listen to customers without trying to position your product’s solution to a problem
Proof of Concept: Positioning generates revenue and system attracts same buyers
Wow Moments: Combination of expertise, traction, and no attribution of offline marketing
Leading Indicators: List, learn, practice, and improve to be successful with investors
Early-Stage Price Model: Tweak, test, and play with pricing regularly