Targeting a Niche Marketing For SaaS

Why focus on targeting a niche market for Software as a Service (SaaS)? What value comes from it? Today’s episode features a fireside chat between Margie Ramos, sales and marketing coordinator at Block 64, and Jono Landon, founder and CEO of Hubbli.

Hubbli is a Customer Relationship Management (CRM) and SaaS company that helps small private schools find prospective parents and engage them throughout the enrollment process. Jono shares his experience with niching down to accelerate growth at Hubbli and empower school leaders to deliver education through its easy-to-use technology and marketing platform.

Topics Include:

Why create Hubbli? Solve communication problems and prevent liability issues that lead to lawsuits in education sector
Parent Engagement: Positively impacts students’ outcomes
Why call it Hubbli? Serves as “hub” for communication management tools
Multiple channels of non-relevant and repetitive communication makes lives difficult
Revert to Paperwork patchwork? Offers consistency and standardization of information
Public vs. Private Schools: Target niche market to develop strategic partnerships, relationships, and investments
Marketing Metrics Make Money: Focus on niche to improve conversion results
Stay or Go: How long should you stick with a niche market, before moving on
Disadvantages of not defining or targeting your niche market
Hubbli’s niche is CRM for private schools; and uses beachhead marketing strategy
Avoid natural instinct to be broad; narrow your focus to one customer with one problem
Product vs. Marketing Niching: Grow a healthy business by not outpacing product sales with onboarding customers
Entrepreneurs: Start your own company; do it yourself, if you don’t believe in others
Competitive Edge and Lead Gen: Cold calling to schedule demo for decision makers
Different Demographics: Parents and school administrators have different expectations and experiences with communication tools
Skills and Drills: Narrow scope of product and marketing being offered to be successful