Lead Generation Strategies

Today’s episode focuses on Software as a Service (SaaS) lead generation strategies. From Audience Ops to Zapier, many tools and plugins are available.

Jono Landon is the founder and CEO of Hubbli, a Customer Relationship Management (CRM) and SaaS company that works with private schools find prospective parents to grow enrollment. Jono describes Hubbli’s use of lead generation tools, software, and strategies.

Topics Include:

Hubbli generates sales leads via target audience, cold calling, products, content, education, and paid traffic funnel to schedule demo
Webinar Elements: What’s the roadmap to reach a buying decision?
Infomercials are ridiculous, unless you’re the person needing a solution to a problem
Sales Metrics: Results show drastic increase in price point and shorter sales cycle
Webinar: Way to engage audience, improve attendance, and offer real value
Subject Matter Experts (SMEs): Build trust to get people to part with their money
Tools to Try: WebinarJam, Audience Ops, Infusionsoft, Leadpages, Zapier, and more

Links and Resources:

Hubbli

Jono Landon

Jono Landon on LinkedIn